Thursday, September 6, 2012

Market Basket Analysis


Mining Very Large Databases
http://hpc.isti.cnr.it/~palmeri/datam/articles/r8038.pdf

A combined approach for segment-specific market basket analysis
http://dblab.mgt.ncu.edu.tw/%E6%95%99%E6%9D%90/2010%20DM/33.pdf

Market Basket Analysis Visualization on a Spherical Surface
http://www.hpl.hp.com/techreports/2001/HPL-2001-3.pdf

An Apriori-based Algorithm for Mining Frequent Substructures from Graph Data
http://eecs.wsu.edu/~holder/courses/cse6363/spr04/present/Inokuchi00.pdf

Market basket analysis in a multiple store environment
http://dmlab.snu.ac.kr/zboard/data/dmlab_seminar_CRM/2_1.pdf

Why promotion strategies based on market basket analysis do not work
http://dmlab.snu.ac.kr/zboard/data/dmlab_seminar_CRM/Why_promotion_strategies_based_on_market_basket_analysis_do_not_work.pdf

Synonyms
  • Basket Analysis
  • Market Basket Analysis
  • Afinity Analysis

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